African-Americans Internet population on the rise


Prominent Advertising Resource Adweek recently reported that the African-American Internet population reflects the highest percentage of young people in the general African-American community. The younger generation (18 and under) of African-Americans represent 71% of this population. It goes on to point out that this group of young people is more likely than white Americans to surf the Internet via a mobile phone. This is excellent news given the research I just read by Professor Eszter Hargittai at Northwestern, whose recent research found that African-Americans exhibit lower levels of know-how when it comes to overall Internet skills. In other words, she is saying that African-Americans have access to the Internet and mobile phones, however we lack the knowledge and skills needed to find content on the web. I will post more about this research real soon. 

Mikey Digital

Source: African-American Buying Power Rises, per eMarketer


No Responses Yet to “African-Americans Internet population on the rise”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: