Pew Internet & American Life Survey: African Americans

10Feb09

The Pew Internet & American Life think tank recently released its latest research on Internet access, Internet, email and cell phone usage among different demographics and criteria. For example, the research factors in high school graduates versus those with no high school degree. The statistics for African Americans aren’t great, however we have made great strides compared to previous statistics. Here is the breakdown:

  • 73% of the population reports using the Internet or email. The statistics show that 59% of all blacks are using the Internet or email. Somewhat shocking, English-speaking Hispanics lead, even whites at 75%, with 80% while 32% of Spanish-dominant Hispanics are using the Internet or email.
  • 78% of the population reports owning a cell phone. The statistics show that 73% of blacks report owning a cell phone compared to 79% of whites and 80% of English-speaking Hispanics.
  • 55% of the population reports using a high-speed connection (e.g., DSL, cable, wireless) when accessing the Internet from home. The statistics show 41% of blacks report using a high-speed connection when accessing the Internet from home. This is compared to 55% for English-speaking Hispanics and 56% for whites.

As I mentioned earlier, the statistics aren’t bad because as a community we have made tremendous progress. However, we still have a lot of work to do in order to get our people online and using technology as a tool that can impact their lives. What the statistics do show is that the Hispanic community is not only increasing in population, but also increasing its presence online and its usage of technology. In posts to come I will dig a little deeper into the statistics and see if I can pull out some strategies to continue to increase the presence and usage of African Americans online.

Mike Digital

Source: Pew Internet & American Life Survey

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