The 1st Annual African American Internet Summit

11Sep08

The first annual African-American Internet Summit will be hosted by Target Market News. The all-day conference is the only such gathering of its kind in the world. The conference will take place in Chicago, IL on Thursday, Oct. 30, 2008 in downtown Chicago and is expected to attract 200 professionals from marketing, advertising, media and research.

The conference will provide a comprehensive examination of how African-American consumers utilize the Web for information and entertainment. According to Target Market News, the latest studies reveal that the so-call ‘digital divide’ between black and white consumers has disappeared, and African-American households are among the most desirable segment sought by Corporate America.

For those of you in the Chicagoland area like me (even if you’re not and you want to attend) can register for the conference by clicking here.

Facts on Blacks and the Net courtesy of Target Market News:

  • Black households spent $2.9 billion on computer hardware, software and Internet access in 2007
  • 40.6% of African-Americans now shop online, compared to 27.1% five years ago.
  • 43% of African Americans have broadband service at home
  • Blacks are 69% more likely than whites to have listened to music on the Web
  • 71% of black Americans have cell phones
  • Blacks are 45% more likely than whites to have played a game on the Web
  • 34% of blacks send or receive a text message on a typical day
  • 54% of African American Internet users have accessed the Net on their cell phone

Mikey Digital

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